KU Seminar on Promoting Effective Media Strategies
Karachi: Vice Chancellor University of Karachi (KU), Prof Pirzada Qasim has prescribed comedy and satire for the consumption of general public to outdo the social, political and economic woes that have attacked the hapless people of Pakistan. He hoped that media, a powerful tool in the society could play a vital role in bringing mirth and joy to the gloom that has surrounded the nation.
The Vice Chancellor gave this recipe of happiness while speaking at a seminar organised by the Department of Mass Communication titled "Promoting Effective Media Strategies for Identification of Social Issues" at the Arts auditorium on Wednesday.
The seminar, according to the organisers, was to analyse and devise the role of documentary and comedy programmes in providing intellectual and social relief to society.
Pro Vice Chancellor, Dr Shahana Urooj Kazmi advised the media to promote awareness related to health issues, because excessive use of toxic chemicals was one of the key reasons for the increasing stress related problems in the society. "Media should highlight such issues through documentaries and informative programmes. It can also play a vital role in applying brakes to the social crimes by showing the true picture of camouflaged faces of criminals", she urged.
Humorist and writer Anwar Maqsood read an imaginary letter of Ahmed Faraz which, according to him, had been received after the death of Faraz; the letter received joyous applause from the audience. He further added that pen was the most suitable weapon for a student and it should not be stopped by any external pressure.
Senior Producer PTV Ali Rizvi thought that comedy and satire was a tool for the bringing truth that could shock and please the audience. It was a sort of therapy through literature.
Nasreen Jalil said that hope should be kept intact and alive even in the darkest hours of ones life.
