Course Contents Detail
Programme Name: M.Sc. Mass Communication
Unit#1
Introduction to Sociology
1. Definition
2. Sociology as a Science
3. Major Theoretical Perspectives
Unit#2
Culture and Society
1. Definition and Significance of Culture
2. Culture Base and Values
3. Group and Social Role and Socialization
4. Relationship between culture and social structure
5. Socialization: Definition and Strategies
Unit#3
Social Institutions-I
1. Definition
2. Family as Social Institution
Unit#4
Social Institutions-II
1. Religion the Sociological Approach
2. The Economic Order: Capitalism and Socialism
3. Industrialism and Modernization
4. The Political Order: Power, authority, state
Unit#5
Socio-Cultural Change
1. What is Social Change
2. Agents of Social Change
3. Theories of Social Change
Unit#6
Introduction to Social Psychology
1. Definition of Social Psychology
2. Major Socio-Psychological Theories: I. Theory of Personality II. Psychoanalytic Theory III. Social Learning Theory IV. Cognitive Theory
Unit#7
Self and Socialization.
1. Definitions of the Self
2. The Symbolic Interaction and Behavioral Views
Unit#8
Social Influence and Social Role
1. Norms and Social Influence
2. Conformity
3. Independence Versus Conformity
4. The Development of Concept “Role”
5. Social Role as a Process 6. Sex Role.
Unit#9
Attitude and Attitude Change
1. Definition and Measurement of Attitudes
2. Attitude Organization
3. Attitude and Behavior
4. Attitude Change: Consistency and Social Learning Theories
5. Characteristics of the Source, the Message, and the Audience in Attitude Change
Unit#10
Collective Behavior
1. Introduction to Collective Behavior
2. Studying Collective Behavior
3. Types and Examples
4. Theoretical Approaches to the Study of Collective Behavior
5. Social Movements 6. Collective Behavior and Social Change
Unit#11
Monetary Systems
1. Bimetallism
2. Systems of Note Issue
3. Value of Money
4. Inflation: Causes and Control
5. Banking System: National & International
Unit#12
Balance of Payments and Foreign Exchange
1. Balance of Payment and Balance of Trade
2. Equilibrium, Disequilibrium and Adjustment
3. Meaning of Foreign Exchange
4. Rate of Exchange
5. International Monetary Fund, World Bank and Gatt. etc.
Unit#13
Stock Market Concept and its operation.
Unit#14
Pakistan in Economic Scene
1. Economic Development and Economic Progress
2. The Measurement of Economic Development
3. Main Features of Developing Economy
4. Requirements of Economic Growth
5. Obstacles to Economic Development in Pakistan a) Economic Obstacles b) Social Obstacles c) Cultural Obstacles d) Administrative Obstacles e) Lack of National Spirit
Unit#15
The Nature of the State
1. Definition of State
2. Essential Elements of the State
3. Sovereignty: Attributes, Limitations, and Kinds
4. Islamic Concept of Sovereignty
5. The 1973 constitution of Pakistan and its salient features
Unit#16
Forms of Governments
1. Classification of state and Government
2. Dictatorship and Totalitarianism
3. Democracy: Its Kinds, essentials, defects and merits
4. Forms of state: Unitary and Federal
5. Forms of Governments: Parliamentary and Presidential
Unit#17
The Institutions of Democracy
1. The Legislature
2. The Executive
3. The Judiciary
Unit#18
The Process and Functions of Government
1. Pressure Groups
2. Political Parties: Its Feature and Functions
3. The two party versus Multiple-Party System
4. Election Process
5. The Suffrage 6. Representation
